The From Line
Sending, Managing & Monetizing Email
1 minute reading time
(78 words)
Marketers are pulling a Steve-O
77% of marketers feel that a consumer purchase DOES constitute marketing permission. Conversely, 75% to 80% of consumers feel that making a purchase DOES NOT mean they can be marketed to on their mobile device or email. On this issue, marketers and consumers couldn't be further apart - it seems as though that marketers relying on transactions for mobile and email marketing are making a Steve-O of themselves.
Source: Determining Perceptions of Marketing Permission Impact Marketing Success
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