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Marketers' General Perception of Permission

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57% of marketers feel very strongly or strongly that prospects and customers must give their permission before being marketed to.  25% of marketers believe that no permission is needed.

Source: Determining Perceptions of Marketing Permission Impact Marketing Success

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About the author

Yotam Derfler

Yotam Derfler

Yotam Derfler

Yotam Derfler serves as Vice President of Business Development. He is responsible for sales and publisher development for Gold Lasso.

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