The From Line
Sending, Managing & Monetizing Email
1 minute reading time
(45 words)
Email Marketing Stat: 70% of Consumers Insist on Permission
70% of consumers feel very strongly or somewhat strongly that they give their permission before they can be marketed to via email. 17% say no permission is needed. - In other words, stop buying email lists.
Source: Determining Perceptions of Marketing Permission Impact Marketing Success
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