The From Line
Sending, Managing & Monetizing Email
With eLoop 5’s Action-Based Messaging (ABM) feature, your business’s marketing can become more dynamic and versatile with a few easy steps.
Key benefits of ABM's include:
- micro target based on subscribers behavior
- automatic follow up based on extremely specific criteria
- message triggering based on any subscriber action or inaction
- gather data based on your customer preferences and respond accordingly
- increase personalization
- enhance lead nurturing during specific points in your sales cycle
As a marketing professional, you are constantly under pressure to maintain and improve your customer engagement. It is no longer acceptable to blindly blast messages and assume the job of retaining that subscriber is done.
Enter eLoop5's Action Based Messaging feature:….
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Impressive increase in ROI is attributed to advanced email features.
A recent study from Marketing Sherpa asked a thousand email marketers about the services they use to build their email campaigns. Over 40% of those polled said they take advantage of an “advanced web based system” that’s customizable and includes advanced reporting features and unique IP addresses. This is not surprising; marketers are finally realizing the potential of a sophisticated email marketing campaign and are unlocking emails ROI by using advanced features.I love reading studies like this, especially since email is often seen as the “cheap” way to market online. It would be easy to be insulted by the connotation; however, the meaning of “cheap” as it applies to email marketing has changed drastically. It is not cheap because it has the lowest initial cost compared to other mediums; it is cheap because it has the highest ROI, attributed directly to marketers making use of their ESP’s advanced features. It would appear that marketers are finally catching on to this shift and are altering their budgets accordingly. They have finally seen the value that a sophisticated and customizable email solution brings to their marketing program and are reaping the rewards it produces.
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So we’ve heard it a million times, “less is more”. However, we as marketers don’t always subscribe to that mantra. Frankly, if we did, we’d be selling ourselves short. But what happens when the influx of customer information becomes so great that we require an additional system in place to make sense of it? This is one of the challenges we are facing today. A recent study by IBM estimated that 90% of real time data that constantly flows from platforms like Facebook and Twitter is going unused. Marketers have no concrete system in place for gathering it. I can’t help but be reminded of the I Love Lucy episode in the chocolate factory. Lucy and Ethel alternate wrapping and eating chocolates, but before they know it, the production line is moving so fast they can’t keep up. Chocolates are streaming out at such a rapid rate that most fall to the floor untouched. At some point, our conveyor belt of informational goodies went on overdrive and the marketers of the world are now trying their best to keep up. But unfortunately, much is getting lost as the pace of data dispersal has greatly increased.
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Google Chrome is set to pass Firefox and reach second place (behind IE) by December of this year.
Chrome is rising in the browser ranks at a steady rate, according to the trackings of StatCounter. Currently poised at a remarkable 23.6%, up from 15.6% at the beginning of the year, it’s giving Firefox and IE a run for their money.
Takeaway: What does this mean for marketers?
If you haven’t already been doing so, it’s time to start paying attention to Chrome. We’re not dealing with another fad here. The facts clearly state that out of the top three web browsers, Chrome is the only one gaining momentum. Usage of IE and Firefox is steadily declining, as each is giving up market share at a fairly rapid rate.
Knowing this and assuming Chrome is here to stay, we, as marketers need to take notice of how our message is being received. As with any other digital channel, ensuring proper message rendering within a web browser can prove to be a pesky process of trial and error. Nevertheless, it is one we cannot overlook.
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28% of Americans are using mobile and social location based services for everything from driving directions to dinner reservations.
I must say I was surprised to read that only a quarter of us are gathering information through location based searches, mostly because I cannot imagine a day where I myself could be without that mobile connection. Personal preference aside, consumer usage of LBS’s is on the rise. We can now accomplish just about anything as long as we have a cell signal or wifi. Essentially we have been afforded the opportunity to be mobile powerhouses on a hyper local level. I can get step by step directions to that obscure sushi joint for a business lunch and locate the closest pharmacy that carries a very specific flavor of Tums, all while booking a romantic ski getaway, complete with nightly dinner reservations. And that was just between metro stops. Consumers are becoming increasingly needy and will continue to interact with LBS’s that play to that trait. It is no longer enough to base purchasing decisions off testimonial information. We want the best of the best, that’s right down the block, and we want it discounted.
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