The From Line
Sending, Managing & Monetizing Email
1 minute reading time
(62 words)
Permission Bites The Mailman
Consumers continue to get tired of junkmail however the U.S. mail is rated the lowest channel in its elasticity to permission. 63% of consumers feel very strongly or somewhat strongly that they give their permission before they can be marketed to via the U.S. Postal Service. 18% say no permission is needed.
Source: Determining Perceptions of Marketing Permission Impact Marketing Success
Stay Informed
When you subscribe to the blog, we will send you an e-mail when there are new updates on the site so you wouldn't miss them.
