The From Line
Sending, Managing & Monetizing Email
1 minute reading time
(70 words)
B2C Companies Feel Stronger About Implied Permission Practices
B2C companies felt 22% less strongly than their B2B counterparts that product information requests constitutes marketing permission. A deeper analysis reveals that B2C companies have a better understanding of implied permission and rely on it less than B2B companies. Are you seeing a greater increase of unsolicited email at work? If so, this is one of the reasons why.
Source: Determining Perceptions of Marketing Permission Impact Marketing Success
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