The From Line

66% of marketers feel that when consumers request product information, download white papers or complete warranty cards without explicit opt-in, means they are also giving their permission to market to them.  It can be implied from this statistic that marketers feel that consumers are conditioned to accept more marketing when initially engaging with their messaging.

Source: Determining Perceptions of Marketing Permission Impact Marketing Success

77% of marketers feel that a consumer purchase DOES constitute marketing permission.  Conversely, 75% to 80% of consumers feel that making a purchase DOES NOT mean they can be marketed to on their mobile device or email.  On this issue, marketers and consumers couldn't be further apart - it seems as though that marketers relying on transactions for mobile and email marketing are making a Steve-O of themselves.  

Consumers continue to get tired of junkmail however the U.S. mail is rated the lowest channel in its elasticity to permission.  63% of consumers feel very strongly or somewhat strongly that they give their permission before they can be marketed to via the U.S. Postal Service.  18% say no permission is needed.

Some marketers at big and small companies have something in common - they both care less about permission marketing than their counterparts at mid-sized and growth companies. Our analysis of the psychology is that some marketers at big companies feel their brand gives them carte blanche to market without permission and some marketers at small companies just don't have as much to lose.  Marketers at mid-sized and growth companies are sometimes paranoid about best practices and therefore strive harder to perform.

Citizens of Illinois felt 16% stronger than the rest of the United States that their permission is needed before they can be marketed to on their mobile device.

Source:  Determining Perceptions of Marketing Permission Impact Marketing Success