The From Line

I tweeted this information yesteray but thought I would put it all in one place so it's easier to read.  There are many items besides the 8 I listed below, but this was just to get my creative writing juices flowing again.  I will be adding on to this list over time.

The email industry has changed. Learn reasons for these changes and how all marketers need to change the way they strategize campaigns in order to ensure good deliverability and fewer spam complaints.

Gold Lasso's new white paper is available to anyone for free from our website... continue reading this post for more information...

The below information has been gathered from countless hours of assisting our clients with their day-to-day deliverability needs.  A lot of research and hands-on experience has gone in to debunking these very common deliverability myths.  Unlike when Geraldo uncovered a big goose egg in Al Capone’s vault, I’m hoping that these revelations will help you boost your deliverability and provide necessary information to lead you to success.

As a precursor to this post, If you are a Gold Lasso client all of the feedback loops listed in this article (minus rackspace and Open SRS which are in the works) are activated in your eLoop account.  *Yahoo!'s FBL is a premium service that can be activated by contacting your account rep or by sending an email to This email address is being protected from spambots. You need JavaScript enabled to view it..

As I'm putting the finishing touches on one of the three blog posts that I have been working on, I took a side step to publish this list.  I have been compiling this list for a while of ISP information and noticed that it would come in handy for my upcoming post regarding email deliverability myths.  This list includes ISP information and links to their feedback loops and who operates them, bulk sender forms, RBL (Real-time Black Lists) lookups and removal forms.

NOTE: This list is a work in progress and if you have any information you would like to see added, please send me a message and I will include it and of course give you credit.

Just received the following from the Yahoo! Postmaster team.

"We're seeing intermittent connectivity issues across our yahoo.com MXes starting early this morning.

If you are suddenly seeing queues to Yahoo! Mail, please stay tuned for updates and please refrain (at least for now) from contacting our Postmaster team about any deferral issues you started experiencing today. We're doing our best to get this resolved ASAP."

I will update again once I receive an update.