The From Line
Sending, Managing & Monetizing Email
TREND:
In growing efforts to combat email SPAM, ISPs continue to put more power into consumers’ hands. Consumer desire for controlling SPAM (or perceived spam) is what drove Gmail and Hotmail to introduce priority in-boxes, a way for the user’s interaction with emails to be used to determine future in-box placement.
The key word in this trend is “perceived.” Many marketers following email best practices still find themselves managing SPAM complaints through feedback loops. So why is this happening?
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It's somewhat funny that we find ourselves emailing you again regarding the weather. This year has been brutal for our region -- with mountains of crippling blizzards and now this. As you may have
seen in the national news, nearly half a million homes and businesses lost power Sunday and many are still without electricity. It's the worst outage since '03 Hurricane Isabel.
We are happy to report that due to Gold Lasso business continuity practices, eLoop users had full access access to the system during this time.
Our Commitment to You
Our systems ran smoothly throughout the 70MPH winds that knocked out power lines. Technical staff even worked through the night constantly testing system connectivity to ensure users had no problems, and were ready even at 4am to institute backup systems just in case. No backups were required, and systems were fully operational.
We thank you all for the inquiries. Most employees were affected in some way by the loss of electricity, air conditioning and cable/internet -- but are all thankfully safe.
Just as we did during the snowstorms earlier this year, Gold Lasso will continue to devote resources to ensuring your access to eLoop (regardless of what Mother Nature throws our way). If there are ever any questions about how systems are impacted, check our Facebook and/or Twitter pages for up-to-date status updates.
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The Mid-Atlantic Venture Association (MAVA) named Gold Lasso as one of the early and expansion stage technology companies to present at its annual investment conference, Capital Connection 2010, May 19-20 in Baltimore, MD. I will be presenting Gold Lasso's accomplishments and strategies on Wednesday, May 19th at 3:40 PM.
To learn more about the conference click here: http://www.capitalconnection.org/
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| Brief Description Examples Using an Existing/Setting Up a New Opt-In Page Facebook Fan Page Information How to Setup Your Facebook Form Adding the Form to Your Fan Page Wall |
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| Brief Description This document will help you setup or use an existing Opt-In form and add it to your Facebook Fan Page. |
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| Examples Here is a link to The Gold Lasso Fan Page to see an example. |
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| Here is an example of the Form on our Fan Page. | |
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| Using an Existing/Setting Up a New Opt-In Page This help document assumes that you already have an Opt-in or Landing Page in your eLoop account. If you don’t, please click here for instructions on how to set one up. |
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NOTE: If you already have created an Opt-In page and modified it outside of eLoop then you can simply copy the HTML from there to be used in Step 9 of the setup process below. |
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| 1. | Log in to your eLoop account. |
| 2. | Choose “Data Collection” and then choose the “Opt-In pages” option from the top navigation bar. |
| 3. | Choose the Opt-In Page that you would like to work with and click the edit button. |
| 4. | Choose the “Page Edit” option in the bottom navigational bread crumbs. |
| 5. | Select all and copy the HTML code from the box located at the top of the page. |
| NOTE: The copied HTML will be used in Step 9 of the setup process in the next section. | |
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| Facebook Fan Page Information A Facebook Page is a public profile that enables you to share your business and products with Facebook users. When your fans interact with your Facebook Page, stories linking to your Page can go to their friends via News Feed. As these friends interact with your Page, News Feed keeps driving word-of-mouth to a wider circle of friends. (Information from Facebook) |
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| If you don’t already have a Facebook Fan Page, click here for a very easy to use tutorial provided by Facebook. Back To Top |
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| How to Setup Your Facebook Form |
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| NOTE: You must be an Administrator of your Fan Page to be able to setup a form. | |
| 1. | Log in to Facebook and navigate to your Facebook Fan Page as an Administrator and click the “Edit Page” link. |
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| 2. | Scroll down to "More Applications" and choose the "Static FBML" (which stands for Facebook Markup Language) option. |
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| 3. | Click the "Add to My Page" button which will bring up a light box where you can choose your page, click the "Add to Page" button, and then choose the "Close" button at the bottom of the light box. |
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| 4. | Click the "Wall" tab at the top to return to your Fan Page. |
| 5. | Click the Edit Page link under your Fan Page picture. |
| 6. | Scroll down to the "FBML" box and Click "Edit". |
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| 7. | Type in a Box Title which will be the title of your Tab and Paste the eLoop code in the FBML Box. This information can be modified later by editing the FBML as in Step 6. |
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| 8. | Click the "Save Changes" button at the bottom and return back to your wall by clicking the name of your Fan Page at the top of the page. |
| 9. | To add the form to your navigation, click the Plus Icon next to "Boxes" on the navigation bar located at the top of the page. |
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| 10. | Choose the FBML that you just created which will add it to your Navigation Bar. Once added you can simply drag the tab to the desired location. |
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| Adding the Form to Your Fan Page Wall If you make your form small enough, you can add it to the left side of your wall. Please see our example below. |
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| 1. | Go to "Boxes" (top navigation bar) and choose the box that you created above. |
| 2 | Click the pencil icon click “Move to Wall Tab”. |
| 3. | Navigate back to your wall to see your form on the left side. |
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With the exception of GoodMail's Certified Video service, LiveClicker is the only technology I have seen that allows marketers to easily bring full motion picture to email (excluding sound). I liked LiveClicker's technology so much that I decided to partner them. This partnership will allow Gold Lasso's clients easily leverage true video in email technology exchanging the simulated video control click-through image for something that's truly engaging.
The best thing about the technology is that video plays directly in the inbox and is compatible with most email clients.
You can read more about the partnership here.
If you're interested in learning more about how LiveClicker works with Gold Lasso's eLoop please contact your service or sales rep.
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