The From Line

A/B Split Campaigns
Testing is the only way to know for sure what works best with your email campaigns and your subscribers. The most common way marketers test their email campaigns is with A/B splits. A/B split campaigns allow you to randomly split your list between two or more messages. The benefit is that you can test the success of different campaign elements, such as subject lines, from lines, or other content, to find out which work best. eLoop reports each message and its respective portion of the list as a separate campaign. You can then plan your future campaigns based on the  outcomes and recipients’ responses to the variables.
 
Time-Release Campaigns
Eloop’s time release campaign (drip) module helps with the lead nurturing process ensuring that timely, relevant and branded information reaches your recipients.  Whether your lead nurturing is based on time intervals, behavioral or demographic variables, eLoop’s time release campaigns can help.
 
Basic Time Release (Basic Drip)
If your sales cycle is seasonal, revolves around a specific date or is based on distinctive timeframes, then implementing a basic time release (drip) campaign could be right for you.  With a basic time release campaign you can design a string of personalized emails (using merge fields and dynamic content) to be sent in various pre-determined sequences.  This allows you to automatically stay top of mind with your prospects.
 
Time Release Based on Behavior
Trying to sell big ticket items just doesn’t take time, it takes education.  By coupling time release campaigns with web pages visited, links clicked and forms completed, you can automatically target the right information more aggressively to your prospects helping with the educational process.
 
Time Release Based on Demographic Variables
To ensure relevance, marketers need to personalize their campaigns based on a host of variables however continual list segmentation and personalization can become difficult with changing demographics such as age, marriage, kids, etc.  With eLoop A.I. you can create multi-year time release campaigns with messages that automatically change with demographic or other data variable updates.  

Throttled Campaigns
Throttled campaigns in eLoop allow you to break up your sending schedule over a defined period of time. This process is especially useful when you are a new sender with a large list trying to build a good sender reputation. Throttling is also used to avoid the overwhelming of your recipient’s mail servers. In eLoop, this is done at the software level, managed by the user as opposed to the hardware level which is managed by the ESP.

To learn more about these features, please contact the Gold Lasso client support team at This email address is being protected from spambots. You need JavaScript enabled to view it..

I'm officially declaring that the Forward to a Friend feature email service providers include in their application as the most stupid thing ever created.  Yes, we at Gold Lasso are just as stupid for including it in eLoop.  The simple fact is that since 100% of the most common used email clients have a forward email feature people use that instead.  The Forward to a Friend gimmick is a failed attempt by email service providers to incorporate "viral" marketing tools into their applications.  We tried to reinvent the wheel and we failed.  The only thing we email service providers can do to save face is to hope that our Forward to a Friend feature reminds people to use their forward button.

Gold Lasso has enhanced your eLoop account with a new feature, the A/B/Z split campaign. A/B/Z split campaigns allow you to randomly split your list between two or more messages. The benefit of this new feature is that you can test the success of different elements of the campaign, such as subject lines, from lines, or other content, to find out which work best.

eLoop reports on each message and its respective portion of the list as a separate campaign.  For example if you name your campaign Summer Vacation Specials and split your list between two messages; Warm Spots and Cool Spots, eLoop will report two separate campaigns.

Some other campaign elements that you might consider testing are:

• Layout, colors, or format - if your messages are usually text heavy, a message that is image heavy might inspire more click-throughs.  If they are image heavy, you can test to see if a text message works better with recipients. 
• The offer - if your email campaigns typically include a discount offer, A/B?Z split campaigns will allow you to change the offer to determine which draws the most response. 
• Call to action - do your recipients respond better to a "buy now" link or a link that says, ?click here to learn more.?  This new feature will allow you to find out. 
• Landing page - landing pages are a key element to a campaign.  Make the messages identical, but change the landing page for each recipient group to find out what content and design works best. 
• Scheduling - Send the same message on different days and different times to determine which draws the best response. 

To use A/B...Z Campaigns in eLoop mouse over Outbound Messaging, select Campaigns, and then select the tab titled, A/B/Z Campaigns.

Gold Lasso has launched a new eLoop feature to help you manage reader replies to your campaigns.  The multiple reply profile feature allows you to add several reply addresses to your account and select which one you want to use with each unique campaign.  Right now, the only reply address available is This email address is being protected from spambots. You need JavaScript enabled to view it.. With this new feature, you can add different addresses based on the domains you have hosted with Gold Lasso and choose to forward replies to a specific email address.
 
To add a new reply address: 

• Mouse over Account Settings
• Select Reply Profile Settings
• Click on the Add New link
• Complete the boxes and click Save

When using the forward feature, please be aware that depending on the number of replies that you receive from a campaign, the mail server associated with your forwarding address has the potential of being overloaded.  In other words, caution is key. 

eLoop users can always check replies via the HORDE Webmail system or an IMAP connection using Outlook, Outlook Express, or other email clients.  If you would like instructions for connecting via IMAP, please contact support at This email address is being protected from spambots. You need JavaScript enabled to view it..

In a perfect world, wouldn’t it be nice to plan all your email marketing follow-up by clicking a button? The good new is with Gold Lasso’s eLoop™ you can!

eLoop’s Action-Based Messaging™ (ABM) allows you to automate the delivery of personalized messages based on a recipients action or in-action in prior messages. With the click of a button you can schedule one, two, three or even 20 follow-up messages. Take a look at how ABM works:

Example: ABC Company sends an introductory email to all prospects and customers announcing their new Web site. Within the message, they give links to the Web site, product information, event information, and press releases. eLoop™ automatically tracks all the links within the message so you know how many recipients clicked on each link.

Now, the key is to follow up based on what the recipient did or did not click on.

Message 1: ABC Company drafts an email thanking recipients for visiting their Web site. It is automatically sent to all those who clicked on the Web site link within the message.

Message 2: ABC Company has an email that further promotes their products. This email is sent to all those that clicked on the product information link.

Message 3: ABC Company has an email on registration and hotel information for their upcoming convention. This is sent to all those that clicked on the event information link.

Message 4: ABC Company has a monthly e-mail newsletter on industry news. The latest issue is sent to all those who clicked on the press release link.

Message 5: Of course, there will always be recipients that do not click on anything at all. Maybe they were too busy, maybe you caught them at the wrong time. Don’t give up!

Set the initial message to go out again to all those that did not click on any links at all.

Effective follow-up is the key to successful marketing. Gold Lasso has automated this process so follow up is easy, creative and personalized. Around here we’ve dubbed it “set it and forget it” – and it truly is as simple as that!

Danielle Ashery is VP, Client Services at Gold Lasso, Inc. She can be reached by telephone at 301-990-9857 or via email at This email address is being protected from spambots. You need JavaScript enabled to view it.. Visit Gold Lasso at http://www.goldlasso.com.