The From Line

Message, List, and Campaign Archiving now Available in Gold Lasso's eLoop

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	January 27, 2009     Dear Valued Clients,   At Gold Lasso, growing anticipation about the eLoop 5.0 launch has our team working even harder. In a few months, we’ll be rolling out an exciting new version of eLoop with added and improved features to make your job easier.       With a focus on helping marketers work more efficiently, we are diligently developing the right tools and functionality to create the smartest ESP software out there. But even though 5.0 is just around the corner, we continue to introduce some of these new features in our current product. Our latest addition will make our organized users do cartwheels down the hall (we witnessed this phenomenon yesterday in our office from our Client Service reps when we told them the feature was going live). The Archiving feature will be available to all users Thursday January 28th. Message, List, and Campaign Archiving  This feature gives you the ability to query Messages, Lists, and Campaigns (based on time) and choose which ones to archive. The easy-to-use tool employs a simple list/checkbox format. This is a great way to “tidy up” your eLoop account and improve efficiency by being more organized. We have also added the ability to archive from the individual sections by highlighting what you want to archive and clicking the archive icon. Along with the ability to archive comes the ability to un-archive as well. This will work exactly the same way as its Archive counterpart. Reporting will not be affected regardless if you choose to archive or un-archive lists, campaigns or messages. The archive feature’s purpose is simply to help users see information that is recent and relevant, and does not delete or erase any data from eLoop accounts. We have also added error handling validation messages which displays a prompt whenever attempting to schedule a campaign with previously-archived lists or messages. The Archive feature can be found under the "Data Management" section of eLoop.
	GL Jive Forums If you haven’t done so already, please login to GLJive, our Client Community for tons of valuable information. Especially take a look at the eLoop Forums where you can connect with other eLoop users and Gold Lasso staff on a variety of different topics. The participation rate is rising daily so chances are if you are looking for an answer or have a request about how to accomplish something, someone will be able to help you out. My hat goes off to Ashley Spitzer with ConventionPlanit, Damien Cabral with Moonworks Home Improvement and Jacqueline Dilberian and Celia Geraldo with One West Bank for being such great contributors. If you are having any difficulty logging in, please contact our Customer Service Department at This email address is being protected from spambots. You need JavaScript enabled to view it. Big News Next Week! Be on the lookout for a big announcement from Gold Lasso! Be one of the first to hear our announcements and industry news by following me on twitter.  And please continue to send us your feedback. Just go to GLJive and visit the “Share” section, “Ideas & Feedback.” Your suggestions continue to allow our product to evolve. If you have any questions regarding new features or GLJive, please contact our Customer Service Department at This email address is being protected from spambots. You need JavaScript enabled to view it..
	Warm regards, Michael E. Weisel Co-founder, CTO

What is email throttling?
Throttling is the ability to control your campaign sending at a more granular level by limiting the number of messages sent to a recipient’s mail server based on time intervals. In other words, the throttling process slows down an email on your server or through your service provider over the course of several hours.

What are the benefits?
Throttling typically results in improved deliverability and fewer bounces. But its success depends on a number of factors. There’s no magic formula for when to throttle, how many to throttle, or who to throttle to. It’s a constant process of tweaking, testing and analyzing data — but the effort should be rewarded with a concise set of metrics and analytics to work with. After a few campaigns, you should begin to see what times of the day are more successful for your transmissions as well as which recipients have improved deliverability. Keep in mind that all of this depends on the cleanliness of your lists, the content of your messages and your sending reputation.

How does throttling work?
Gold Lasso uses two kinds of throttling — at both the hardware and software level — for even greater control. At the hardware (Mail Server) level we use settings that have been researched and tested based on how ISPs are configuring their mail servers to throttle. By the same token, the recipient mail servers are configured with a threshold as to how many concurrent connections as well as how many transmissions per connection they will allow. If you exceed these levels, your messages can be throttled back to the originating (sending) mail server with the possibility of deferment or bouncing of the messages. If the messages are throttled properly from the onset, however, you limit your risk of this happening.  

How do I plan my throttled campaign?
Planning is essential to a successful campaign. Your campaigns should be set up to go out over a specified time (e.g., 10,000 messages per hour over a 10-hour period). You don’t want to spread your campaigns too thin so that they run in to one another. And you may not want your campaigns to go out all night long either. Here’s a good rule of thumb: divide your campaign into 10 equal parts over 10 hours. If your lists are smaller you could send every 30 minutes over a five-hour period. And if timing’s not a priority for you, you could “trickle out” your emails over several days.

Who should use this feature?
Everyone should use it to some degree, especially if you have a large number of emails that are going to the same domain (e.g., 20,000 @yahoo.com addresses.)  Because Gold Lasso uses both hardware- and software-level throttling, all of our clients get the benefit of hours of research and tweaking on the hardware side. And even though Gold Lasso is automatically throttling on the hardware side, it’s a good idea to throttle at the software level as well for even better results. Even if you’re only sending out 1,000 emails in your campaign you may see improved deliverability.  The only exception to this rule is if your lists are extremely clean. But even with an extremely clean list, you may get even better results by throttling. It’s definitely worth a shot!

For more information on throttled campaigns, please contact your designated eLoop Account Manager.

All this talk about the economy should have you asking one question: Am I getting my moneys worth? This pertains to all aspects of your business. Of course, I can only help you answer that question as it pertains to your ESP. So, as an eLoop Account Manager, it’s my duty to make sure you are aware of all the premium features available to you.

Now I am sure some of you are using these features, but many of our clients are not. All of the features below (listed by section) are available to you in eLoop at no additional charge. They are simply sitting there waiting to be used!

Data Collection
Surveys
Landing Pages
Opt-In Pages
Referral Pages
Customized Forward-to-a-Friend

Data Management
Complex list building (including Boolean statements)

Outbound Messaging
Dynamic Content: allows you to insert virtually anything in place of another item within a Message when a certain condition or set of conditions is met.

Enhanced Message Testing: offers three premium options: eDesign Optimizer, eContent Scorer, and eDelivery Tracker.

Account Settings
Communication Categories: This allows the recipient to set preferences that act as a suppression mechanism, allowing only the desired messages to reach them.