The From Line

Trend: Infographics - Helping Marketers Cut Through The Clutter

Marketing in the 21st century has become immensely complex due to channel fragmentation and an avalanche of data creation. On any given day, Internet users will create 1.5 billion pieces of content on Facebook, tweet 140 million times on Twitter and upload 2 million videos to YouTube. According to a joint study conducted by IDC and EMC, it is estimated that the general public will create 1.8 zettabytes of data in 2011, with that number expected to double within the next two years. To put 1.8 zettabytes into perspective, the number is equivalent to 200 billion high definition movies each 120 minutes long. These new data complexities are the result of convoluted digital relationships, advances in scientific discoveries and the speed of new media.

Happy Tuesday everyone!

There are a few more bug fixes that have been put into place over the last few days as well as the addition of a great new import feature. Also, we will be turning future updates into a weekly RSS to email campaign that will package all that information into an easy to read email. If you aren't familiar with RSS to email, especially if you have a blog or anything containing an RSS feed, you're missing out on a valuable yet simple email automation method. Hit us up if you have any questions about it and one of our knowledgeable support reps will point you in the right direction. Now on to the updates...

Trend: With a mean score of 60% professional marketers still have more to learn

Download the quiz results and share with your co-workers

A few weeks ago Trends & Takeaways asked its subscribers to participate in a fun quiz to learn more about professional email marketing topics.  Since this was an advanced quiz, subscribers did better than expected however the mean score was 60%.   The reason why we chose to make this quiz advanced is because advanced email marketing tactics, or any advanced marketing tactics for that matter, are now needed for long-term success.  The pace at which the marketing discipline is evolving has rapidly changed from linear to parabolic requiring constant updating of not only skillsets (as mentioned last week) but also general knowledge.  The mean score indicates that professional marketers still have a way to go in mastering email marketing.  However, you can take comfort in Phil Kotler, distinguished professor of marketing at the Kellogg School of Management words of wisdom, “marketing takes a day to learn and a lifetime to master.”

Say goodbye to the days of needing a routing number or credit card to pay a store or vendor electronically. Say hello to a real game changer in electronic payments that combines mobile email, SMS and QR codes. Big banks are partnering to allow phone-to-phone, bank-to-bank payments.

Read more to learn what this means for merchants, e-tailers and marketers...

Marketing Trends & Takeaways

Consumers Demand (& Win) In-Box Overhauls
Here Come the Opportunities for Marketers...